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Geodemographic Segmentation

Hispanic Geodemographics is the term used to explain the clustering of Latino consumers into segments or groups of similar demographic, lifestyle attributes, based on the evidence that individuals of similar traits tend to concentrate in communities. EurekaFacts develops custom geo-demographic segmentation solutions of Hispanics and also has developed the most comprehensive and robust segmentation system to target Hispanics in the US,  Segmentos.  

our solutions
Hispanic Geo-demographic system Segmentos
Custom Geodemographic studies by EurekFacts
Latino Research Center for Excellence
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